Last week I received an email about the Boutique. In a nutshell, the person was unhappy with the Boutique because they thought our items were too expensive and wanted us to "lower our margins" so they could be more affordable. Normally, I wouldn't say a word about this because I realize that 9 times out of 10 emails like this are about something completely different than the Boutique. But yesterday, I spent the day shopping. One of the stores I walked through was Dillard's. They carry many of the same brands that the Boutique carries (and lots of others that we don't.) But I saw this shirt (see below) which is the same shirt we sell in the Boutique (we call it the BERYL). I sell it for $68. Dillard's was selling it for $89. My normal price is $21 LESS than Dillard's. I'm fine with the pricing difference. Why? Because, while I'm in business to make money (duh), I also created the Boutique to allow women to access quality items at reasonable prices. I could probably do a post a week of the items I see at Nordstrom or Athro or LOFT that are the exact same as what I sell in the Boutique (and we sell them for less). We can price things the way we do because our overhead is next to nothing. I don't have a warehouse. We don't have a store front. We don't have a staff. We only do a select amount of shows each month. This isn't a poor me or I am so great post. But it is a post to show that we do keep margins low so y'all can take advantage. And we will continue to do that any way we can.

Posted by Kel Snyder at 2025-06-06 18:45:34 UTC